Yes, it is absolutely true: you can actually replace your old (and probably
inefficient) furnace and air conditioning system for at least $1516.00 Less than
you would have to pay at any other time.
Let me explain.
Every year the months of January, February, and March have been a
challenge to my business. I lose a ton of money during these months and it
takes me the remaining nine months to make up for them and I am looking for
the same thing to happen this year.
I’ve decided to give up trying to make a profit during these challenging
months. If I can only minimize my losses during January, February, and March, I
will come out ahead the other nine months.
Here is how this (admittedly daring) offer came about.
I went to one of the big manufacturers and contracted for the purchase of
80 Deluxe air conditioners and furnaces in the four most popular sizes used in
our area. Because of the quantity and time of year, I was able to buy them at
drastically reduced, below wholesale, out-of-season prices.
They are brand new models. They are NOT seconds or “blems” or
standard builder models. They are factory fresh, Deluxe air conditioners and
furnaces and have a full factory warranty.
By putting this furnace and air conditioning system together (then
negotiating with the distributor) and committing to purchase 80 systems, I was
able to buy both the furnace and air conditioner for less than I thought possible!
So, if you buy one of these new Deluxe air conditioners at our regular
price (but only if one of the sizes I have in stock will fit your house of course), you
will save $1,516.00 on a Deluxe furnace completely installed, for an unbelievably
By letting you win big now, I will win at the end of the year.
I am betting that if I make you an offer that is “irresistible” (at least it
should be if your furnace or air conditioner is over 12 years old) and I shave my
mark-up to the bone, I will accomplish two things:
1. I will cover my utilities, insurance, taxes and other overhead in the
challenging, slow months.
2. I can pay my professional staff of installation technicians to work
instead of paying them to sit home.
If I can accomplish these two objectives, I will minimize my losses and the
rest of the year can be a winner.
Even after my Comfort Advisor completely explains the installation there is
absolutely no obligation. If you decide you don’t want to take advantage of the
spectacular savings, that’s OK, I will give you a surprise gift because you are
kind enough to read this letter and give me a chance to solve my problem. I want
you to think highly of Jansen’s Heating and Air even if you don’t buy.
You don’t even have to pay me right away. For qualified buyers, I have
set up terrific financing with competitive rates or NO MONEY DOWN.
Consider this: if you decide to make monthly investments instead of
paying cash, the amount of your investment will be substantially offset by the
savings on your utility bills. It is like “having your cake and eating it too.”
I’m confident that you will save at least 20% on your cooling and heating
bills (I’m projecting more likely 30% to 50%) that I will pay Double the Difference
for two years if you don’t. And they’ll show you how this is figured.
There is no way you can lose. You can fight all the recent gas rate
increases by investing in a new higher efficiency system. Your lower utility usage
will probably help offset the payments on your new system. I will even double
your savings if you save less than 20%. If these Deluxe systems were not
among the best on the market, I couldn’t afford to make such a promise.
You must act before March 31st. Here are two reasons why.
1. I only have a limited number of matched Deluxe systems. When all of the
air conditioners and furnaces are sold in a particular size, that’s it. There
are no more at that price.
2. If I have any of the Deluxe systems left on March 31st (the last eleven
years we have totally sold out) this offer still ends.
The only reason I am making this virtually No-Profit (for me) offer is because
of the challenging, slow months. My business always starts to improve in
April and since I purchased the systems “dirt-cheap” I can sell them next fall
and still come out ahead.
So, call now at 217-347-5223 and we will set an appointment for your
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